Tesla Motors, an automobile manufacturing company is one example of a successful enterprise. Since the inception of the company in 2003, Tesla Motors has carved a niche in the automobile industry with the manufacture of energy efficient and electric cars.
Tesla Motors was founded by like-minded engineers who had a flare for electric vehicles. Headquartered in Palo Alto, California, Tesla Motors deployed its first set of cars (Tesla Roadster) in early 2008. It also has the Model S to its credit and plans to commission Model X which would see the world’s transition to “electric mobility”. Tesla Motors hopes to cooperate with other automobile manufacturing companies to produce more electric vehicle in the most cost effective way.
Tesla Motors hopes to become a household name as they plan to gain more global presence and expand their business in the international market. They have commissioned a lot of stores and service centers in almost all the states in the United States. They also have plant in Canada and are planning to expand to other parts of the world especially Europe and Asia through foreign direct investment. This move has great potentials and will better the lot of the company. Currently, Tesla Motors has stores and service centers in America in the United States and Canada, across Europe in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Sweden, Switzerland, and the United Kingdom and Asia in Hong Kong and Japan and Australia.
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As the world is battling with a lot of energy issues and global warming, Tesla’s energy efficient stance will see it gaining global recognition and acceptance. Other factors that will spur Tesla’s expansion in global markets is the high demand in emerging markets with large population as India and China. These economies offer mass production opportunities using a low-cost labor force and also benefiting from subsidies from the government.
India has a population of over 1 billion people, a growth rate over 8 percent and expanding middle class which offer a large market for Tesla’s products. There is also the abundance of low-cost labour which will see the production highly reduced while high-quality vehicles are produced. India’s large and growing workforce is highly skilled as a result of improving educational system. Although there are factors like corruption, infrastructure deficit and bureaucracy, India still holds promising hopes for the selling of electric vehicles. The automotive industry regulations make the environment favorable for automotive industries to thrive well. The industry has witnessed tremendous growth in recent times especially with government assistance in the area of policy intervention. India has implemented the Automotive Policy which permits foreigners to completely own automotive manufacturing firms and also sees to the reduction of tariffs. The Special Economic Zones of the Indian government helps the automotive industry and attracts foreign investors with their tax incentives, access to reliable infrastructure and solving bureaucratic and administrative problems.
A couple of factors has aided and continues to aid Tesla’s expansion policy in the global markets. Top among them is their partnership with other top automobile manufacturers like Toyota who also share in the vision of electric cars. Tesla’s Silicon Valley engineers led by Aston Martin as Chief Engineer of Vehicle Engineering and Chris Porritt as Vice President of Vehicle Engineering who is a world-class leader and automotive engineer, has made tremendous impact in making creative designs and building patterns for Tesla Motors which considerably unique and outstanding. More so Tesla’s strategic technology positions it as a leading manufacture in the automobile industry. Their design features with cutting-edge technologies keeps them relevant in the industry.
These successes recorded in Tesla Motors are a result of hard work by its founders, but more importantly a combination of strategic management and technological innovation. Despite the increasing competition in the market, Tesla Motors remains unique and focused in the business of automobile manufacturing. They have developed a marketing strategy and technology for the next generation of consumers. This has led to sustainable development, with each new model of Tesla. They also keep expanding their horizons, reaching to new regions and countries.
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Tesla Motors has accomplished a lot with a short time far more than some other automobile companies. Shortly after the deployment of the Tesla Roadster in 2008, four years later, 2300 of them were already around 37 countries. Today, Tesla has over two thousand (2000) employees and has thirty one (31) Stores and Service Locations worldwide, it also has its products on the road in thirty seven countries.
For Tesla Motors to dominate the automobile industry, they must consolidate on their numerous achievements especially in the area of technological innovations and customer services, all those things that have endeared them to road users.
The future is bright for Tesla Motors as it continues to impact on the automobile industry with its cutting edge technologies and visionary leadership, as well as its wonderful engineers who continue to develop cost effective and alternative energy vehicles for the future of the automobile, the much touted “green technology”. This feat has already put Tesla Motors on the world map and can be seen in their recent win of the Motor Trend 2013 car of the year.
- Tesla Motors webpage. About Tesla. Retrieved from https://www.teslamotors.com/about
- Gonzalez, Catherine; Parker, Crystal; Stevens, Jason; Wilkinson, Sarah (2010). Tesla Motors Global Business Plan.